Transparent safety through light, color & sensation

AutoMobilty LA Meetings & Feedback

SteerClear Wheel founder, Lynn Walford and board member Stacey Jeffery PhD took meetings with startup consultants, major OEM suppliers and technology firms at AutoMobility LA.

The consensus from those we talked to that the SteerClear Wheel is a great idea, especially since it uses neural teaching to get the driver to trust technology.

An engineer, Zach from an international automotive suppliers suggested that the lights didn’t need to be hardwired but be more like fiber optics that disperses light from one source. We discussed with him the use of a polymer to keep the material soft in case of accident. We also concurred that the light of the wheel needs only to be in the center and front facing allowing for leather or soft material around the wheel.

The engineer for Local Motors that makes its 3D printed cars, smiled and said, “Interesting, that makes sense.”

A promoter for technology companies in Israel in the startup area said, “That’s a great idea.”

Ms. Walford and Dr. Jeffery enjoyed a great conversation with the pr rep and director of autonomous driving, who suggested that the SteerClear Wheel may be eligible for funding from the organization.

During the seminars there was a great push for autonomous driving and car sharing. The SteerClear Wheel because of the fingerprint scanner can be programmed to work for different drivers. Also it could warn drivers who are not used to the driving style of the shared vehicle.

“The response was so fantastic,” said Walford, “I can’t wait to meet with more representatives at CES.”

The startup winner is a software company that provides software for autonomous driving. The SteerClear Wheel works as a training wheel for self-driving because the lights and sensations can show when to take over driving by the human.

The SteerClear Wheel is very intuitive, when we gave demos with our clear business card and colors, everyone got the concept instantly. Parents understood that you teach children by holding their hands. Dancers understood that you can know what step is next through hands. A basketball player understood how he could dribble and know what the ball was doing without thinking.