Transparent safety through light, color & sensation

Elevator Pitch SteerClear Wheel

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The SteerClear Wheel is transparent safety through sensation, light and color.

It grabs the attention of the driver faster than audio alerts because the nerves in your fingertips perform neural computations like your brain.

The SteerClear Wheel acts as a training wheel for advance safety features including autonomous driving.

I developed the SteerClear Wheel because I’m concerned that my friends who are Boomers and hard of hearing, can’t hear audio alerts. I’m short like 50% of the female population and the steering wheel often blocks my view. Also, IIHS research shows that many people shut off audio alerts because they find them annoying.

The SteerClear Wheel is a differentiator for automakers because it trains the driver to respond rather than react, using neural learning, teaching the driver to trust car technology.

Learn more about this about this sensational transparent safety.